Ialurelix Hair Therapy Line

Nourishes, Repairs, Disciplines. The complete solution to your hair problems

Beyond natural intrinsic aging, hair is constantly exposed to external factors that affect its mechanical properties, softness, and thickness, causing damage to the hair fiber. Some of these factors include: pollution, weather conditions, radiation, chemicals, physical manipulation, and others such as lifestyle, diet, and stress. Hair can become more fragile and sensitive to damage, losing its original structure.
The greatest stress to hair comes from bleaching, coloring, and perming treatments. These treatments generate chemical damage that weakens keratin by breaking the disulfide bonds that hold it together. Heat treatments such as intensive use of straighteners or improper use of hairdryers can damage

hydrogen bonds, also weakening hair proteins.
The result? Fragile and damaged hair.

Formulated with keratin, hyaluronic acids, and snail mucin, IALURELIX HAIR THERAPY offers a targeted response to damage caused by pollution, aggressive treatments, and environmental stress. From cleansing to deep restructuring, IALURELIX HAIR THERAPY brings stressed hair back to life, providing strength, softness, and shine

The Active Ingredients in Ialurelix Hair Therapy

Hyaluronic acid with 4 different molecular
weights:

• Recent studies have shown thath yaluronic acid is able to: improve hair resistance and promote an anti-frizz effect
• modify the form of water existing in the hair fiber (from free, weakly bound water to bound water), thus promoting the formation of hydrogen bond networks and increasing the elastic modulus of the hair
• modify the conformation of keratin (from α-helix to β-sheet), reducing the frizzy appearance of hair

The combination of the four molecular weights of ialurelix, thanks to their different sizes, permeates the cuticles in a differentiated way, restructuring the hair both on the surface and in depth

Snail mucin: naturally rich in proteins and mucopolysaccharides, it supports the functions of keratin and hyaluronic acid

Hydrolyzed keratin: hydrolyzed proteins are one of the most widely used classes of hair repair agents. Numerous studies have demonstrated that keratin peptides can restore surface properties, moisture content, and mechanical characteristics of damaged hair

Sodium PCA: Thanks to its conditioning properties, it makes hair soft and smoother. It also reduces the possibility of damage to the hair shaft

Alkylpolyglucosides: class of very gentle non-ionic surfactants, endowed with excellent cleansing and foaming properties, characterized by extreme skin tolerability. They are particularly suitable for frequently used products. They allow the achievement of a rich and consistent foam

Sulfosuccinates: class of anionic surfactants with good cleansing power but gentle on skin, eyes, and mucous membranes, also indicated in products for sensitive skin and for children

Linseed oil: this oil is an excellent remedy to give body to hair and reconstitute its hydrolipidic film Its properties are due to the particular composition of essential fatty acids that provide elasticity and resistance

Argan oil: for thousands of years, Argan oil has been considered the gold of Morocco. Scientific studies have shown that this oil contains a very high percentage of unsaturated fatty acids and vitamins A, E, and F, which give it moisturizing, nourishing, and protective properties against external aggressions Apple stem cell extract: stem cells of plant origin. In vitro tests show that the active ingredient is able to increase the longevity of the hair follicle and prolong the anagen phase, which corresponds to the hair growth phase Panthenol: vitamin B5. Thanks to its ability to retain water, it hydrates and gives shine to hair

The expert tips

Vittorio Mariano – Senior Professional Hair Designer

DEEP REPAIR SERUM

1. To refresh your style, pinch the ends with a few drops of Repair Serum
2. For defined strands or wet-look, work through hair with damp fingers and plenty of Repair Serum
3. To tame static or frizzy hair, caress it with a thin layer of Repair Serum on the palm of your hand

PURE SOFT SHAMPOO

1. If your hair or scalp is very stressed, apply the Gentle Nourishing Shampoo diluted in a bowl of warm water
2. If you play sports and need to wash your hair every day, wet your hair thoroughly before applying the Gentle Nourishing Shampoo and do just one light application

TRIPLE ACTION CONDITIONER MASK + DEEP REPAIR SERUM

1. To prevent split ends, apply a small amount of
   Triple Action Conditioner Mask + Repair Serum to
   the ends without rinsing, then proceed with
   drying.

SILK FINISH LOTION

1. To mitigate heat stress from straighteners, spray Disciplining Fluid a few minutes before the treatment
2. To maintain your style longer, refresh it with Disciplining Fluid every day
3. To reduce frizz, spray the brush with Disciplining Fluid and use it to detangle hair

TRIPLE ACTION CONDITIONER MASK

1. Dilute one tablespoon of the Triple Action Conditioner Mask in one liter of water and use it as the final rinse for ultra-conditioned and detangled hair.
2. If you have oily roots and dry ends, apply the Triple Action Conditioner Mask only to the lengths or use it only in the rinse as suggested in the tip above.
3. If your hair is damaged and brittle, use the Triple Action Conditioner Mask as a wrap treatment for at least thirty minutes.
4. If your hair lacks volume, apply the Triple Action Conditioner Mask only to the lengths and ends for a few minutes, then rinse.

DEEP REPAIR SERUM + SILK FINISH LOTION

1. Your hands know your hair better than anyone
   else—use them with the Repair Serum and
   Smoothing Fluid to achieve amazing results.